The Do’s of Confident Pricing

• Do base prices on data, not emotion

• Do regularly review and raise prices

• Do clearly communicate the value of your services

• Do educate your clients, value over volume

💡Tip: Below is a template you can use when messaging your clients about an upcoming price increase

The Don’ts That Hurt Your Business

• Don’t compare your prices to others without context

• Don’t undercharge because of guilt or fear

• Don’t discount too often, it undermines your brand

• Don’t forget to factor in time: setup, clean-up, messaging, etc.