Once your main page is optimised for your primary keyword, you might be thinking — “What if I want to rank for more than one?”

The good news is, you can! If you offer several services (for example, brows, facials, and lashes), you can build additional service pages in the Solo app to target each keyword individually.

Google prefers when each page has a clear, specific focus.

By creating separate pages, you make it easy for Google to understand what each service is about, and that helps you appear in more local searches.

For example, instead of trying to rank one page for everything, you could create:

• Facials in Poole

• Brow Lamination in Poole

• Lash Extensions in Poole

Each page will then have its own opportunity to show up when someone searches for that service in your area.

How To Create A New Service Page

1. Create a new service page in the Solo app

Go to Website > Menu > Add page.

2. Optimise each page for one keyword

Include your main keyword and location in your title, meta description, and throughout your page text in a natural, readable way. For more guidance on choosing and using keywords, refer back to Lesson 5.

3. Use unique content on each page

Avoid copying and pasting - write slightly different introductions or service descriptions that reflect each treatment.