Hi, I’m Isabela—though most clients know me as Bela. I’m the founder of Trulyou, a private luxury nail studio in Eldene, Swindon (SN3 3TF), where every treatment is tailored with intention, care, and quiet confidence.

When I first started, I followed the routines I was taught—where every client was offered the same product, the same steps, the same finish. But over time, I realised that true care means tailoring everything. I’ve invested deeply in my career, completing a wide range of accredited courses—from Builder Gel, Acrylics, and Hard Gel to Soft Gel Xtensions, E-File work, and Advanced E-Pedi. Each certification has helped me understand that no two clients are the same. Our lifestyles, bodies, and nail needs are all different—and what works beautifully for one person might not suit another. I’m passionate about nail and foot health, but I’m just as passionate about learning. I commit to at least two advanced courses a year to keep refining my skills and staying ahead of industry changes, because excellence in beauty is always evolving.

Prescriptive manicures and pedicures aren’t just a trend or a buzzword in my studio—they’re a reflection of my belief that every client deserves thoughtful, tailored care. It’s an ethos rooted in long-term nail health, not quick fixes, and it’s how I honour the uniqueness of every set of hands and feet I work with.

Nail health always comes first in my studio—because strong, well-shaped nails are the foundation for everything. But I’m also deeply passionate about nail art. I love when clients bring inspo, and they often tell me my little twists make the final set even better than expected. A phrase I hear often? “I’ve never been disappointed.” Many of my clients have been with me since the very beginning, and together we’ve created everything from soft, elegant looks to bold, layered designs. My cat eye collection, chromes, foils, and custom layering techniques make each set feel truly one-of-a-kind.

✨ My signature service? The Advanced E-Pedi—a treatment I’ve performed time and time again, making a real difference for women who once felt defeated by hard skin. It’s not a miracle, and it doesn’t happen overnight, but with the right guidance, the results are real and lasting.

I also offer high-grade, salon-quality press-ons made from 100% soft gel—the same premium product I use for extensions. These aren’t the plastic sets you find in shops. They’re custom-fit, reusable, and designed to match your lifestyle. Perfect for women who can’t wear nails at work, busy mums who need flexibility, or anyone who wants beautiful nails without the long-term commitment.

Every appointment includes everything needed to achieve your goals—no hidden extras, no rushed sessions. I allow a minimum of 90 minutes because this is more than a beauty treatment. It’s your time to recharge, feel seen, and leave with results that last.

I use Nail Order’s Minus4 system (free from HEMA, HPMA, IBOA & Di-HEMA) for safer, skin-friendly care. Certified by Willow Academy, ABT insured, and Russian Manicure insured—I’m proud of the standards I uphold and the transformations I’ve helped create.