Back to Course

1

.

Course Overview

This course is designed to show you how to turn first-time visitors into loyal, repeat customers who fuel your long-term success.

We start with Loyal Clients, where you’ll discover tactics to transform casual bookings into strong relationships. From surprise add-ons and rebooking on the spot to loyalty schemes and automated email follow-ups, you’ll learn how to keep clients coming back time and again.

Next, we move to Word of Mouth, teaching you how to harness the power of satisfied clients. You’ll explore how to collect and showcase reviews, share client results on social media, and set up an effective referral scheme to bring in new business organically through your existing clients.

To help you put these tactics into action, we’ve included access to a community of independent beauty professionals where you can exchange ideas and stay motivated. You’ll also have an 8-Week Plan to keep you on track, and a library of templates for client communications and marketing to make implementation quick and easy.

By staying consistent with the plan and active in the community, you’ll transform happy clients into your most powerful business asset.

Next Lessons

Meet the team

2

.

03:25

Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.

Meet the team

2

.

03:25

Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.

Meet the team

2

.

03:25

Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.

A loyal client base is the key to growth

3

.

04:49

Growing your business isn’t just about attracting new faces, it’s about creating lasting relationships. A loyal client base provides consistent income, referrals, and stability. It’s the foundation of a thriving beauty business.

A loyal client base is the key to growth

3

.

04:49

Growing your business isn’t just about attracting new faces, it’s about creating lasting relationships. A loyal client base provides consistent income, referrals, and stability. It’s the foundation of a thriving beauty business.

A loyal client base is the key to growth

3

.

04:49

Growing your business isn’t just about attracting new faces, it’s about creating lasting relationships. A loyal client base provides consistent income, referrals, and stability. It’s the foundation of a thriving beauty business.

Surprise & Delight Add Ons

4

.

02:01

When clients are unexpectedly treated with thoughtful gestures or personalised touches, they feel a deeper connection to your business.

Surprise & Delight Add Ons

4

.

02:01

When clients are unexpectedly treated with thoughtful gestures or personalised touches, they feel a deeper connection to your business.

Surprise & Delight Add Ons

4

.

02:01

When clients are unexpectedly treated with thoughtful gestures or personalised touches, they feel a deeper connection to your business.

Rebook on the Spot

5

.

01:36

Rebooking on the spot is one of the most powerful ways to build consistency in your schedule and create loyal clients.

Rebook on the Spot

5

.

01:36

Rebooking on the spot is one of the most powerful ways to build consistency in your schedule and create loyal clients.

Rebook on the Spot

5

.

01:36

Rebooking on the spot is one of the most powerful ways to build consistency in your schedule and create loyal clients.

Loyalty Scheme

6

.

03:25

Everyone loves to feel appreciated, and a loyalty scheme is a perfect way to show your clients how much you value them.

Loyalty Scheme

6

.

03:25

Everyone loves to feel appreciated, and a loyalty scheme is a perfect way to show your clients how much you value them.

Loyalty Scheme

6

.

03:25

Everyone loves to feel appreciated, and a loyalty scheme is a perfect way to show your clients how much you value them.

Automated Emails

7

.

02:06

Sometimes clients don’t come back - not because they didn’t love your service, but because life gets busy.

Automated Emails

7

.

02:06

Sometimes clients don’t come back - not because they didn’t love your service, but because life gets busy.

Automated Emails

7

.

02:06

Sometimes clients don’t come back - not because they didn’t love your service, but because life gets busy.

Brand Marketplaces

8

.

01:52

Solo partners with trusted beauty brands like Nouveau Lashes, Bio Sculpture, Elim, Lash Perfect, HD Brows, Million Dollar Facial, Sienna X, and Herlum to create brand marketplaces where clients can discover professionals in their area who use those products.

Brand Marketplaces

8

.

01:52

Solo partners with trusted beauty brands like Nouveau Lashes, Bio Sculpture, Elim, Lash Perfect, HD Brows, Million Dollar Facial, Sienna X, and Herlum to create brand marketplaces where clients can discover professionals in their area who use those products.

Brand Marketplaces

8

.

01:52

Solo partners with trusted beauty brands like Nouveau Lashes, Bio Sculpture, Elim, Lash Perfect, HD Brows, Million Dollar Facial, Sienna X, and Herlum to create brand marketplaces where clients can discover professionals in their area who use those products.

Referral Scheme

9

.

02:50

Your happy clients are your best ambassadors - they love recommending you to their friends and family

Referral Scheme

9

.

02:50

Your happy clients are your best ambassadors - they love recommending you to their friends and family

Referral Scheme

9

.

02:50

Your happy clients are your best ambassadors - they love recommending you to their friends and family

Ask Clients to Share Results on Social Media

10

.

01:55

Encouraging clients to post about their experience creates trust and visibility for your services.

Ask Clients to Share Results on Social Media

10

.

01:55

Encouraging clients to post about their experience creates trust and visibility for your services.

Ask Clients to Share Results on Social Media

10

.

01:55

Encouraging clients to post about their experience creates trust and visibility for your services.

Ask Clients to Share Reviews in Local Community Groups

11

.

03:00

Word-of-mouth is one of the most powerful marketing tools, and people trust recommendations from their friends and neighbours more than they trust traditional advertising.

Ask Clients to Share Reviews in Local Community Groups

11

.

03:00

Word-of-mouth is one of the most powerful marketing tools, and people trust recommendations from their friends and neighbours more than they trust traditional advertising.

Ask Clients to Share Reviews in Local Community Groups

11

.

03:00

Word-of-mouth is one of the most powerful marketing tools, and people trust recommendations from their friends and neighbours more than they trust traditional advertising.