5 Simple Ways to Win Back Lost Clients This Summer

5 Simple Ways to Win Back Lost Clients This Summer

30 May 2025

5 mins

As summer approaches, it’s the perfect time to reconnect with clients who haven’t booked in a while — and fill your diary before the busy season kicks in. Whether it’s been a few weeks or a few months, a thoughtful message or a limited-time offer can be all it takes to bring someone back through your doors. Here’s how to make it happen — fast, easy, and with the help of Solo’s built-in tools.

📣 Use Broadcasts to Reconnect — Instantly

One of the easiest ways to bring back past clients is by using Solo’s Email or SMS Broadcasts feature.

The best part? Solo automatically creates a list of lapsing clients who haven’t booked in the last 60 days — so you don’t have to dig through your calendar or message history.

All you need to do is craft a message, choose your offer (if you want one), and hit send.

✅ 5 Proven Tips to Reactivate Lost Clients

Here are five easy, effective strategies to build the perfect broadcast — and bring your clients back in time for summer.

1. Reintroduce Your Business

Have you added a new treatment, changed up your product line, or upgraded your service menu? Let your past clients know what they’re missing out on. A quick update can reignite interest and remind them why they loved visiting you in the first place.

2. Offer a Personal Discount

Everyone loves a little incentive. Set up a promo code just for your lapsing clients — like an “early bird” summer special or a returning client discount. It’s a great way to spark action and show them you appreciate their loyalty.

3. Introduce Your Loyalty Scheme

If you’ve launched (or are planning to launch) a loyalty scheme, this is the perfect time to promote it. Let clients know they can earn rewards for repeat bookings — such as a discount after a set number of appointments or when they hit a certain spend. Loyalty builds consistency.

4. Refresh Your Website

Give your website a little seasonal glow-up. Update your treatment descriptions, refresh your gallery or look book, pin your latest glowing reviews, or even switch up your colour scheme for a fresh summer vibe. Make sure everything is up to date and inviting.

5. Make It Easy to Book

Most importantly, don’t forget to include a ‘Book Now’ button or link in your broadcast. The easier it is to book, the more likely they are to follow through — especially when it’s just a click away on their phone.

✨ Ready to Bring Them Back?

With Solo’s built-in broadcast tools, automated client lists, and features like promo codes and loyalty tracking, reactivating your past clients has never been easier.

So why wait?