Tips From a Google Insider

We spoke to Solo member Cat, owner of luxury facial and spray tan business Glowee, who also happens to be a former Google employee. She shared her top tips for collecting more reviews — without feeling pushy or awkward.

Here’s how she does it 👇

1. Ask at the perfect moment

The best time to ask for a review? Right after an appointment, when your client is feeling relaxed, refreshed, and at their happiest.

“After their treatment I always ask clients how they found me — it’s good to know which marketing channels are working. Then I check in on how their experience was. If they’re happy, I invite them to leave a review on Google.”

That casual moment of connection can be the perfect opening to ask — and most clients are happy to help.

2. Make it super easy

Don’t make your clients search for your review page. The easier it is, the more likely they are to follow through.

“I include my Google review link in my monthly newsletter, alongside treatment updates and product tips. I also post it weekly on Instagram as a gentle, value-led reminder.”

Think subtle nudges:

• Add your link to post-appointment texts or emails

• Keep it in your Instagram bio or pinned stories

• Add it to your email footer or booking confirmation

3. Offer added value

Never underestimate the power of a thank-you. A small gesture can go a long way in building loyalty — and getting more reviews.

“If I’m looking to boost reviews, I’ll offer a free LED session, an iced drink, or early access to new treatments as a thank-you for leaving a review and booking again.”

It doesn’t have to be flashy. Just a small, thoughtful gesture can help show appreciation and make clients feel valued.

Let Solo help you show off your best reviews

With Solo’s new Google Reviews Integration, you can now:

• Import your existing Google reviews to your Solo website in seconds

• Automatically display new reviews as they come in

• Filter by rating (e.g. only show 4-star+ reviews)

• Build trust across both your Solo website and your Google Business Profile — effortlessly

Want to set it up?
Check out our step-by-step Google integration guide →