National Wellness Month
5 Aug 2025
4 Ways to Make the Most of It in Your Beauty or Wellness Business
August is National Wellness Month, a time dedicated to self-care, healthy habits, and overall well-being — making it the perfect opportunity for beauty and wellness pros to connect with clients, attract new ones, and put their brand front and centre.
Here are 4 creative ways to capitalise on National Wellness Month for your business:
1. Create a “Wellness Boost” Offer
This month is all about self-care — so why not create a limited-time package or treatment designed to help clients relax, recharge, or feel their best?
Rebrand your menu for the month with treatments such as:
A calming facial paired with a guided meditation
A “Stress-Less” massage + aromatherapy combo
A glow-up bundle with skincare and brow/lash services
Complimentary add-ons (e.g., LED therapy, scalp massage) with wellness-focused treatments
Make it feel like a treat that prioritises their well-being — not just another beauty appointment.
🧘 Pro Tip: Use Solo's promo code feature to share your offer via Email/SMS Broadcast or on socials.
2. Run a Wellness-Themed Campaign on Social Media
Use National Wellness Month as a theme across your socials — from wellness tips to behind-the-scenes moments where you practise self-care yourself.
Here’s what to post:
A tip a day: e.g. hydration, stretching, sleep, skincare
A Reel showing your “Sunday self-care routine”
Client testimonials that speak to the relaxing or restorative effects of your treatments
Polls or Q&As about how your clients look after their wellness
🎥 Pro Tip: Share solo time-lapses or voiceovers explaining the importance of taking care of yourself — not just your clients.
3. Start a Wellness Referral Challenge
Encourage your clients to refer a friend to your business during August with a wellness-themed reward.
Try:
A draw to win a “Wellness Hamper”
A free service upgrade (e.g. hot stone add-on or 15 mins extra)
10% off their next appointment for both referrer and referee
💌 Pro Tip: Announce this via Solo's SMS or Email Broadcast to past clients you haven’t seen in a while — it’s a great way to re-engage them.
4. Prioritise Your Own Wellness, Too
Let’s not forget — you are your business’s most valuable asset.
As you encourage clients to look after themselves, take time to reflect on how you’re supporting your own wellness.
Some ideas:
Block out time in your Solo calendar for breaks or slow mornings
Treat yourself to a massage or treatment with a fellow pro
Try Solo's Stats Dashboard to help reduce overwhelm by showing you where to focus next
💬 Pro Tip: Share your own self-care rituals on social — clients love seeing the human behind the business.
National Wellness Month isn’t just a calendar event — it’s a moment to connect, educate, and inspire your clients while boosting bookings and brand awareness.
Whether you're a massage therapist, nail tech, facialist or brow artist — there's never been a better time to remind your clients (and yourself!) that wellness is more than a luxury — it’s a necessity.