📉 The Real Cost of No-Shows

We all know last-minute cancellations are frustrating. But just how much do they cost you?

Let’s break it down:

• 1 in 5 appointments is either missed or cancelled with little notice in the beauty industry — a staggering 20% no-show rate

• The average booking value in the UK sits between £40–£60

• Missing just three appointments per week can cost you £150–£180 weekly, or £600–£700 per month

• That adds up to over £7,000 in lost revenue per year — and that's without factoring in the opportunity cost of other clients you could have seen

💳 Why a Cancellation Policy Matters

Having a clear policy isn’t about being harsh — it’s about protecting your time, income, and peace of mind.

Here’s what a solid cancellation policy can do:

• ✅ Reduce no-shows by up to 65%

• ✅ Help clients take your time seriously

• ✅ Make your income more stable and predictable

• ✅ Prevent last-minute gaps that are hard to fill

💬 What Solo Pros Had to Say

We asked the Solo community how they felt about cancellation policies. Here’s what they told us:

“You have to cover yourself when it comes to bills. People who respect you won’t second guess paying a deposit.”
— Elise, Elise Cedar Nails

“This is your livelihood. People need to respect you the same way they would a salon or hotel.”
— Tessa, Glow and Grace

“You don’t see train companies or hotels refunding last-minute. Why should the beauty industry be different?”
— Mandy, Aiyana Beauty

👥 What the Data Shows from Solo Members

• 88% of pros now have a cancellation policy in place

• 73% take deposits at the time of booking

• 50% have had to enforce their policy at least once

Real-world examples:

“I take 100% at the time of booking. It prevents no-shows and removes the awkwardness around paying after the treatment.”
— Joanna, The Skin Space

“A 30% deposit puts clients in the mindset that they’ve already spent it. Missing the appointment feels like wasting money.”
— Beth, EMB Aesthetics

“A client arrived late — I kept the £15 deposit. With a clear policy, everyone understands the rules.”
— Sarah, The Locs Smith Ltd

🔒 How to Enforce Your Cancellation Policy (Without the Stress)

• Clearly display your policy on your Solo booking page

• Send automated reminders that include your cancellation terms

• Stick to your boundaries — consistently and professionally

“It’s empowering to keep to your boundaries. Your business will thank you.”
— Amy, Amy H Manicurist

Ready to Set Up or Update Your Policy?

You can add deposits, create auto-reminders, and update your cancellation terms right inside your Solo account — it only takes a few minutes to protect your schedule and your income.

Need help setting it up? Message us anytime — we’re here to support you 💛