If you run a beauty or wellness business, Google Business Profile (formerly Google My Business) is one of the most powerful — and free — tools to help local clients discover and book your services.

In this guide:

• How to set up your profile

• How to optimise it for bookings

• How to rank higher on Google

Why Google Business Profile Matters

Your ideal client is already searching — you just need to show up.

Google Business Profile acts as your digital storefront, displaying your business in Google Search and Maps. When optimised, it helps drive visibility, trust, and direct bookings.

Key Stats:

• 90%+ of consumers use Google to find local businesses

• 76% of people who search nearby visit within 24 hours

• Local searches have increased 500% in the last 5 years

Top Benefits:

• Appear in local searches like “brow lamination Hackney” or “deep tissue massage near me”

• Build trust through verified info and reviews

• Enable direct calls, messages, and bookings from Google

How to Set Up Your Google Business Profile

1. Go to google.com/business

2. Sign in with a Google account

3. Enter your business name and category

4. Add your location or service areas (for mobile professionals)

5. Add your contact details (phone, website, booking link)

6. Verify your business (usually via postcard or email)

Recommended Add-Ons:

• Add your treatments and services

• Set business hours

• Write a short, keyword-rich description

• Upload photos of your services, workspace, and logo

How to Optimise Your Profile

📸 Add High-Quality Photos

Photos build trust and help potential clients connect with your services.

Upload:

• At least 5 photos of treatments or services

• A clear photo of your workspace

• A selfie or team photo

• Your logo for brand consistency

✍️ Use Keywords in Your Description

Google uses your business description to understand what you offer.

Example:
"Mobile massage therapist in Battersea specialising in deep tissue, sports, and Swedish massage."

Tip: Mention your treatments and service areas using the words your clients would search.

🗂️ Add All Relevant Services

Listing your services helps you show up in more search results.

Tip: Add every treatment (e.g., “Gel Manicure,” “Lymphatic Drainage Massage”) with a short description.

⭐ Collect and Respond to Reviews

Reviews increase credibility and influence Google rankings.

Tips:

• Ask happy clients to leave reviews

• Respond to all reviews — even with a quick "Thank you!"

💬 Enable Messaging

Messaging allows potential clients to contact you directly via your profile.

Tip: Activate messaging in your Google dashboard — ideal for quick questions and last-minute bookings.

🔗 Add a Booking Button

Less friction means more bookings.

Tip: Add your Solo booking link in the "Bookings" section of your profile.

How to Keep Your Profile Fresh

🗓 Weekly Tips

• Post updates about new services, offers, or seasonal treatments

• Thank clients for positive reviews

• Respond professionally to negative feedback

• Monitor your insights (Performance > Overview)

• Check messages and reply promptly

📅 Monthly Checklist

• Add fresh seasonal photos

• Update business hours, especially around holidays

• Refresh your description with new keywords

• Add new treatments or packages

• Review search insights and trends

How to Rank Higher on Google

Google uses three key ranking factors:

✅ Relevance

How well your profile matches a search query.

• Choose the most accurate category (e.g., “Massage Therapist”)

• List all services with short descriptions

• Use relevant keywords in your business description and services

📍 Distance

How close you are to the person searching.

• If you’re mobile, clearly define your service areas

• Use location keywords like “Facials in Hackney” or “Camden mobile nail tech”

⭐ Prominence

How trusted and active your profile is.

• Regularly collect reviews (aim for 4.7–4.9 rating)

• Upload new photos frequently

• Keep all info accurate and consistent

Pro Tips to Boost Visibility:

• Ask for reviews after every appointment

• Reply to every review

• Keep your business name, phone, website, and service areas consistent across Google, Instagram, Facebook, and Solo

• Add your GMB link to your Instagram bio, Linktree, and booking pages

• Post weekly updates — Google treats them like fresh content

• Enable all features (Messaging, Bookings, Services)

Final Thoughts

Optimising your Google Business Profile can dramatically improve how often local clients find and book your services. Set it up well, stay active, and let it work as a 24/7 marketing tool for your beauty or wellness business.

Need help? Our team at Solo is here to support you every step of the way.