Starting your own beauty business can be one of the most rewarding decisions you’ll ever make — but let’s be real, it’s not always easy.

The early days can feel overwhelming. There’s no manual, no boss to guide you, and plenty of self-doubt about whether you’re doing it “right.”

That’s why we asked members of our Solo community to share the one thing they wish they knew before going out on their own. From client mindset to marketing strategy — here’s what they told us.

⏱ It takes time to grow your business

If you’re not fully booked from day one, don’t panic. Growth isn’t instant — it’s built through consistency, learning, and relationships.

“It takes time to build. Not being busy is not a reflection of your skill. Growth comes from building relationships with your clients and educating yourself.”
— Jo, The Skin Space

“Don’t give up. Always keep going, even on the days you feel like you’re failing (when you really aren’t!).”
— Natalie, Surrey Wax Pro

"It starts really slow & it’s all about progress not perfection!"
— Kerry, Needle & Ink

💡 Learn how to market yourself and your brand

You might be amazing at what you do — but if no one knows you exist, it’s hard to grow. Learning how to market yourself is essential.

“Your Google ranking is so important for getting found locally.”
— Louise, Polished by Louise

“I wish I’d learnt how to source clients and use social media to promote my business.”
— Sandra, Serene Aesthetics Nurse Sandra

“Clients will become friends quicker than friends/family will become clients.”
— Charlotte, Imagine Nails & Beauty

“It’s not enough to be great at what you do — you also need to learn how to promote yourself and get visible.”
— Fiona, Complete Calm Massage Therapy

📝 Strategy and planning makes a difference

Success doesn’t happen by accident. Behind every thriving business is a clear plan, a strategy — and the willingness to try again.

“Have a clear strategy of what you want your business to look like. Try everything then try again.”
— Sophie, Nails with Sophie

“Invest in your client experience early. From the way you greet clients to the scent in your treatment room, every detail matters. First impressions build loyalty and word-of-mouth faster than discounts ever could.”
— Gemma, Evaia Beauty

“Understand who your target market is and price accordingly.”
— Mandy, Aiyana Beauty

“Success comes from staying aligned with your values, setting clear boundaries, and building a business that protects your energy as much as it showcases your skills.”
— Rachel, Blue Aura

🗝 Confidence is key

Almost every Solo pro told us the same thing: believe in yourself. Confidence won’t solve every challenge, but it will carry you through them.

“Believe in yourself more and don’t worry so much. Don’t compare yourself to others — do YOU! Don’t be afraid to show your passion EVER. You will get there.”
— Kelly, PerfectTEN Nails & Beauty

“There is never a right time to open your own beauty business, so stop putting it off until the time is right! Believe in yourself, follow your dreams, and go for it!”
— Tracey, Tracey Gibson Beauty

🤝 You’re not alone — join the Solo Community

One of the hardest parts of working for yourself? Doing it all alone. That’s why the Solo Community exists.

Our members have a space to connect, share advice, access expert tools, and find encouragement from others who get it. Whether you’re just starting out or scaling up, you don’t have to figure it out on your own.

👉 Join the Solo Community today — it’s free, and always will be.