Why & How it Works:

Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services. By being visible in places where your ideal clients spend time, you create trust and recognition.

For example, people attending yoga classes are likely to be interested in relaxation or massage services, while parents in baby groups may appreciate some downtime for self-care. The key is to advertise where your ideal customers already gather.

Set-Up:

1. Identify Relevant Locations: Start by identifying local venues that cater to your target market. Great places to consider are:

   • Yoga studios and fitness centers

   • Sports clubs and gyms

   • Baby and toddler groups

   • Local cafes or co-working spaces

   • Hair salons or beauty shops

   • Community centers or churches

2. Create a Compelling Notice: Design a simple, eye-catching flyer or notice that showcases your services, contact info, and any special offers. Tailor the message to the group’s interests - whether it’s relaxation, self-care, or fitness recovery. Examples:

   • Yoga Studios: "Relax & Rejuvenate - Special discounts on massage therapy for yogis!"

   • Baby & Me Groups: "Mums deserve a break! Enjoy a 20% discount on your first massage or nail treatment."

3. Get Permission: Reach out to the manager or organiser and ask if you can display your flyer in their space. Many community-focused places are happy to support local businesses, especially when the services align with their members’ interests. You could even offer the business owner an incentive for pushing your business to their group. E.g for every person they refer to you, they receive 50% off a treatment with you. You could even offer them free monthly treatments if they are sending you lots of customers.

Tactics

1. Offer a Special Deal: Give people an incentive to book by offering an exclusive deal for members of the group. Examples:

   • 20% off their first appointment - make sure to tailor the code so that it is only redeemable by new customers. Offering a special promotion makes your flyer more enticing and encourages immediate bookings.

   • Be sure to include a QR code which directs people to your booking website.

2. Tailor Your Message: Customise your flyer’s message based on the needs of the specific group:

   • For yoga studios, focus on relaxation and muscle recovery.

   • For sports clubs, highlight recovery treatments and stress relief.

   • For baby groups, promote self-care, nail treatments, or relaxation for busy mums.

3. Referral Program: Include details about your client referral program on your flyer. Encourage people who book via the group to refer others, offering both the referrer and the new client a discount or bonus as a reward.

4. Leave Business Cards: Along with your flyers, leave a stack of business cards that people can take home. A business card can be a simple, convenient way for someone to reach out later when they need your services.

5. Engage in Person: If you’re able to, visit the group in person and engage with potential clients. A friendly, personal introduction can go a long way in making connections. Share a bit about your services and how they can benefit the group.

6. Join Local Events: Look for community events like fairs, markets, or open days where you can set up a booth or offer free consultations. This gives you the chance to meet new people face-to-face and build relationships within your community.