Why & How It Works:

Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results. When potential clients search for services in your area, a well-optimized GMB listing increases your chances of being discovered and chosen.

• Why it matters:

  1. Enhanced Visibility: Showing up in local search results makes it easy for nearby clients to find you.

  2. Credibility & Trust: Accurate information, quality photos, and real reviews reassure potential clients that you’re a legitimate, reliable business.

  3. Direct Engagement: Clients can call, message, or get directions from your GMB listing - reducing friction and speeding up their decision to book with you.

• How it works:

  • By filling out your profile (hours, address, contact details) and adding compelling photos, you signal to Google that you’re an active, relevant business.

  • Regularly collecting and responding to reviews boosts your credibility in the eyes of both Google’s algorithm and potential clients.

  • Consistent updates (like posts, new photos, or offers) encourage more engagement and keep your listing fresh in local search results.

Set Up:

Go to https://www.google.com/business/

1. Sign in with a Google account or click Get Started

   You’ll need to create a free Google account if you don’t already have one.

2. Enter your business name and accurate business category

3. Add your business location or select the areas you serve if you are mobile
   If you work from home and prefer not to share your full address, you can list your street name without including your house number

4. Add contact details (phone number and Solo booking link)

5. Verify your business

   Google will ask you to verify your business, usually via postcard, video or email.

6. Add your services

7. Add business hours

8. Add business description

9. Add photos of your business

Bringing It All Together

Your Google My Business listing is the first impression many potential clients will have of your brand online. Make it consistent with how you present yourself on social media and your website:

• Brand Consistency: Use a similar tone, style, and imagery across all platforms.

• Client Convenience: Provide clear, up-to-date info so clients know exactly how to contact or visit you.

• Authentic Engagement: Encourage reviews, respond quickly, and share updates that reflect who you are and what you offer.

Next steps: Check your GMB insights to see how often you show up in search results and monitor your review growth. Keep your listing fresh with regular updates, and direct new and existing clients to your GMB whenever possible - it’s a simple yet powerful way to boost visibility and credibility in your local market.