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Introduction to Video Content: Most Successful Types of Videos & Reels

Video posts have 48% more views and 2x higher engagement than images

TikTok and Instagram Reels are the ultimate platforms for dynamic, fast-paced video content that grabs attention and sparks engagement.

Both algorithms prioritise creativity and authenticity, making them perfect for showcasing quick transformations, behind-the-scenes moments, and bite-sized tutorials.

In this next section, we’ll cover 4 pieces of video content…

  • Day in the Life Vlogs, which give followers a behind-the-scenes look at your routine, creating relatability and connection.

  • Educational Content which establishes you as an authority in your field.

  • Before & After Transformations provide dramatic visual proof of your skill.

  • Brand Products & Tools allow you to highlight tools and products, offering valuable recommendations that followers trust.

With the right mix of authenticity and value, Instagram reels and TikToks can elevate your content and help you build lasting relationships with your audience.

Next Lessons

Day in the Life Vlogs

10

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02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Day in the Life Vlogs

10

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02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Day in the Life Vlogs

10

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02:22

“Day in the Life” vlogs are an engaging way to give your audience a behind-the-scenes look at your daily routine.

Educational Content

11

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01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Educational Content

11

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01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Educational Content

11

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01:41

Educational guides are a powerful way to position yourself as an expert in your field while providing value to your audience.

Before & Afters

12

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00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Before & Afters

12

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00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Before & Afters

12

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00:40

Before-and-after posts are an impactful way to showcase the full journey of your client’s transformation.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Brand Products & Tools

13

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01:46

Showcasing the products and tools you trust is a great way to build credibility and educate your audience.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Introduction to Image Content

14

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01:55

Images receive 36% more engagement when they show authentic stories.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Client Testimonials

15

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01:08

Sharing client testimonials is a powerful way to build trust and showcase the quality of your services.

Offers

16

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00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.

Offers

16

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00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.

Offers

16

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00:57

Sharing exclusive offers is a great way to attract new clients while keeping your existing ones engaged.

Client Results

17

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0:59

Sharing your client results is one of the most effective ways to highlight your skills and attract new bookings.

Client Results

17

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0:59

Sharing your client results is one of the most effective ways to highlight your skills and attract new bookings.

Client Results

17

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0:59

Sharing your client results is one of the most effective ways to highlight your skills and attract new bookings.

About Me

18

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00:57

Sharing an “About Me” post is a fantastic way to build a personal connection with your audience.

About Me

18

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00:57

Sharing an “About Me” post is a fantastic way to build a personal connection with your audience.

About Me

18

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00:57

Sharing an “About Me” post is a fantastic way to build a personal connection with your audience.

Why Batch Creation Matters

19

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01:32

Batch creation is the ultimate productivity hack for managing your social media.

Why Batch Creation Matters

19

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01:32

Batch creation is the ultimate productivity hack for managing your social media.

Why Batch Creation Matters

19

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01:32

Batch creation is the ultimate productivity hack for managing your social media.