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Optimising Your On-Page SEO
Now that your Google Business Profile is optimised, it’s time to focus on your Solo website. Before you can start climbing up the Google rankings, you first need to decide which keyword you want your page to rank for. This is the foundation of all your SEO work and everything else builds around it.
Why Optimising for a Keyword Matters
Your keyword is the phrase you want Google to associate with your business. It’s what people type in when they’re looking for services like yours - for example, “Beauty Salon in Poole” or “Million Dollar Facials near me.”
When your page is optimised for the right keyword, Google understands exactly what you do and where you’re based. That’s how you start appearing in local search results and reaching clients who are already searching for your services.
How to Choose the Right Keyword
Places to Check / Resources to Use | What to Do | Why It Helps |
|---|---|---|
Use this tool to identify the most relevant keyword for your services and location. | Saves time and provides accurate, local keyword suggestions. | |
Google Business Profile | Check your main business category (e.g. Nail Salon, Beauty Salon, Massage Therapist). | Your main category often matches the keyword Google already associates your business with. |
Google Business Performance Data | Open your performance and scroll down to look at which search terms your page already appears for. | Helps you see what Google already thinks your business is relevant for. |
What to Do Once You've Chosen Your Keyword
1. Understand Your Keyword
Pick a simple, location-based keyword that clearly describes what you do — for example:
Nail Salon in Rayleigh
Beauty Salon in Norwich
Massage Therapist in Banbridge
Avoid trying to target too many at once. One clear, specific keyword per page gives Google a stronger signal.
2. Write a Strong Page Title
Your page title is one of the most important SEO signals. It tells both Google and potential clients what you offer and where you are.
Example:
Instead of “Gels by Ellen,” use “Private Nail Salon in Ashtead”.
Keep it short (under 60 characters), and always include your main keyword and location.
3. Edit your Meta Title & Description
Your meta title and description are what people see when your page appears in Google search results, so they need to be clear, relevant, and engaging. Keep your meta title under 60 characters and your meta description between 140 and 160 characters. Include your chosen keyword naturally in both. In your description, focus on what makes your service stand out (a private studio, vegan-friendly products, or a relaxing atmosphere).
Meta Title Example:
Nail Salon in Rayleigh | Private Studio Gel Nail Gang
Meta Description Example:
Personal, home-based nail salon in Rayleigh offering gel manicures, BIAB, builder manicures and hard-gel extensions in a calm, hygienic setting.
4. Add Your Location Throughout Your Page
The more Google sees your location mentioned naturally, the stronger your local ranking will be. Include it in your About Me section, service descriptions, and headings where it fits naturally.