A Google Business Profile is your digital storefront. It allows local clients to find you, learn about your services, and book appointments directly from Google Search and Maps.

When someone searches for a service like “gel nails near me,” your business can appear in two different ways:

Google Search

On Google Search, your profile can appear in the local pack at the top of the search results. This usually includes a small map and a short list of businesses, showing their name, reviews, opening hours, and quick links to call or visit their website. The screenshot above is a perfect example of how this looks. Search results are powerful because they capture people who are browsing and comparing different salons online.

Google Maps

On Google Maps, people are usually further along in their decision. They are actively looking for a business near them and want directions, reviews, or photos before visiting. Maps highlights your exact location, along with more detailed business information, making it ideal for customers who are ready to come in person.

A well-optimised Google Business Profile (GBP) profile helps:

Improve visibility in local searches

A fully completed profile increases the chance of appearing in the top results when people search for the treatments or services you offer nearby. This puts your business directly in front of clients who are ready to book.

Builds trust and credibility

Having verified information, professional photos, up-to-date service details, and real client reviews makes your business look reliable and professional. Regular updates also show potential clients that your business is active and engaged.

Drives direct bookings and enquiries

Your profile allows clients to take action instantly. They can call you, send a message, or book an appointment directly without needing to search elsewhere. This reduces barriers, makes the client journey easier, and increases the chance of turning searches into bookings.