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3

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Brainstorm Your Ideal Client

Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving. Filling out the table below will help guide your decisions and ensure every tactic you apply is aligned with your brand.

How to Use This Table

  1. Fill It In: Spend a few minutes jotting down bullet points or short phrases under each column. You don’t need a polished essay - just enough detail to be clear on each point.

  2. Refine as You Go: You might not have perfect clarity right away. That’s okay. Return to this table whenever you learn something new about your customers or decide to pivot your brand’s direction.

  3. Use It for Every Tactic: As you explore each of the upcoming tactics, refer back to these notes. For instance, if a local giveaway is part of your “Hustle” strategy, your Ideal Customer and Location prompts will help tailor your prize and promotional messaging.

Download a PDF of the exercise here.


Next Lessons

Set Up Google My Business

4

.

05:00

Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.

Set Up Google My Business

4

.

05:00

Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.

Set Up Google My Business

4

.

05:00

Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.

Set Up Your Solo Website

5

.

20:00

A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.

Set Up Your Solo Website

5

.

20:00

A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.

Set Up Your Solo Website

5

.

20:00

A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.

Tailor Your Instagram for Local Searches

6

.

01:02

Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.

Tailor Your Instagram for Local Searches

6

.

01:02

Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.

Tailor Your Instagram for Local Searches

6

.

01:02

Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.

Ask Your Personal Network to Leave Reviews

7

.

08:00

Your personal network can be one of the most valuable resources when you’re just starting out.

Ask Your Personal Network to Leave Reviews

7

.

08:00

Your personal network can be one of the most valuable resources when you’re just starting out.

Ask Your Personal Network to Leave Reviews

7

.

08:00

Your personal network can be one of the most valuable resources when you’re just starting out.

Choose Smart Opening Hours

8

.

01:53

Your availability directly impacts how accessible your services are to your clients.

Choose Smart Opening Hours

8

.

01:53

Your availability directly impacts how accessible your services are to your clients.

Choose Smart Opening Hours

8

.

01:53

Your availability directly impacts how accessible your services are to your clients.

Find Local Facebook Groups

9

.

02:25

Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.

Find Local Facebook Groups

9

.

02:25

Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.

Find Local Facebook Groups

9

.

02:25

Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.

Advertise in Local Groups

10

.

Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.

Advertise in Local Groups

10

.

Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.

Advertise in Local Groups

10

.

Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.

Find Local Micro Influencers

11

.

02:42

Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.

Find Local Micro Influencers

11

.

02:42

Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.

Find Local Micro Influencers

11

.

02:42

Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.

Make Flyers

12

.

01:59

Flyers might sound old-school, but they’re still super effective.

Make Flyers

12

.

01:59

Flyers might sound old-school, but they’re still super effective.

Make Flyers

12

.

01:59

Flyers might sound old-school, but they’re still super effective.

Set Up Partnerships/Kickbacks with Non-Competing Self-Care

13

.

01:10

Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.

Set Up Partnerships/Kickbacks with Non-Competing Self-Care

13

.

01:10

Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.

Set Up Partnerships/Kickbacks with Non-Competing Self-Care

13

.

01:10

Partnering with local, non-competing businesses - like gyms, yoga studios, nail salons, or wellness centers - helps you tap into their existing client base.