2
.
Meet the team
Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.
Chris Wood, Chief Commercial Officer - Ex-CCO at Treatwell, bringing strategic leadership and commercial expertise.
Harriet Trotter, Head of Google & Meta Ads - Former Performance Marketing Lead at Treatwell, a powerhouse in digital growth.
Annie Ramrachia, Growth Lead - Ex-General Manager at The Hut Group, with a sharp focus on scaling businesses.
Nadia Yonan, Social Media & Marketing Lead - A social media expert passionate about connecting brands with their audience.
Katrina Ashworth, Head of Community - Formerly at Treatwell, building thriving communities that foster engagement and growth.
Seniz Pashley, Growth Manager - Network lead at Secret Spa, specializing in expanding reach and driving user growth.
Next Lessons
Brainstorm Your Ideal Client
3
.
05:00
Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving.
Set Up Google My Business
4
.
05:00
Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.
Set Up Your Solo Website
5
.
20:00
A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.
Tailor Your Instagram for Local Searches
6
.
01:02
Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.
Ask Your Personal Network to Leave Reviews
7
.
08:00
Your personal network can be one of the most valuable resources when you’re just starting out.
Choose Smart Opening Hours
8
.
01:53
Your availability directly impacts how accessible your services are to your clients.
Find Local Facebook Groups
9
.
02:25
Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.
Advertise in Local Groups
10
.
Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.
Find Local Micro Influencers
11
.
02:42
Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.
Make Flyers
12
.
01:59
Flyers might sound old-school, but they’re still super effective.