Back to Course

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Course Overview

This course is designed to take you through every stage of attracting new clients to your business.

We start with Launch, where you’ll learn how to set up a professional online presence. You’ll cover launching your website, tailoring your Instagram, choosing smart opening hours, and optimissing tools like Google My Business to make sure potential clients can easily find you.

Next, in New Clients, we dive into proven strategies to get fresh faces through the door. From leveraging local Facebook groups and partnerships to working with local influencers, distributing flyers, and exploring paid social media, you’ll gain a complete toolkit for growing your client base.

To support your journey, we’ve built in more than just lessons. You’ll have access to a community of independent beauty professionals to share ideas and inspiration, plus an 8-Week Plan to guide you step by step through each tactic so you stay consistent without feeling overwhelmed. We’ve also included ready-to-use templates for marketing materials and social posts, so you can spend more time focusing on your craft.

By combining the plan, community, and templates, you’ll turn these strategies into real growth faster than you thought possible.

Next Lessons

Meet the team

2

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03:25

Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.

Meet the team

2

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03:25

Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.

Meet the team

2

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03:25

Each member brings a wealth of experience to the course, from leading companies in tech, marketing, and beauty, ensuring we deliver the best tools and support for independent beauty professionals.

Brainstorm Your Ideal Client

3

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05:00

Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving.

Brainstorm Your Ideal Client

3

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05:00

Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving.

Brainstorm Your Ideal Client

3

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05:00

Before diving into your tactics, it’s crucial to have a clear snapshot of who you are, what you offer, and who you’re serving.

Set Up Google My Business

4

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05:00

Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.

Set Up Google My Business

4

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05:00

Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.

Set Up Google My Business

4

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05:00

Google My Business (GMB) is a free and powerful tool to ensure your business appears in Google Search and Google Maps results.

Set Up Your Solo Website

5

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20:00

A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.

Set Up Your Solo Website

5

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20:00

A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.

Set Up Your Solo Website

5

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20:00

A well-designed website is more than just a digital business card - it’s often the first impression a potential client has of your services.

Tailor Your Instagram for Local Searches

6

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01:02

Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.

Tailor Your Instagram for Local Searches

6

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01:02

Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.

Tailor Your Instagram for Local Searches

6

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01:02

Instagram is an incredibly powerful tool for finding clients, especially when it comes to local searches.

Ask Your Personal Network to Leave Reviews

7

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08:00

Your personal network can be one of the most valuable resources when you’re just starting out.

Ask Your Personal Network to Leave Reviews

7

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08:00

Your personal network can be one of the most valuable resources when you’re just starting out.

Ask Your Personal Network to Leave Reviews

7

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08:00

Your personal network can be one of the most valuable resources when you’re just starting out.

Choose Smart Opening Hours

8

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01:53

Your availability directly impacts how accessible your services are to your clients.

Choose Smart Opening Hours

8

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01:53

Your availability directly impacts how accessible your services are to your clients.

Choose Smart Opening Hours

8

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01:53

Your availability directly impacts how accessible your services are to your clients.

Find Local Facebook Groups

9

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02:25

Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.

Find Local Facebook Groups

9

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02:25

Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.

Find Local Facebook Groups

9

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02:25

Facebook Groups are an incredibly effective way to engage with local communities and advertise your services without paying for ads.

Advertise in Local Groups

10

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Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.

Advertise in Local Groups

10

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Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.

Advertise in Local Groups

10

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Advertising in physical spaces within your community helps you reach people who are already invested in self-care, wellness, or lifestyle activities aligned with your services.

Find Local Micro Influencers

11

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02:42

Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.

Find Local Micro Influencers

11

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02:42

Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.

Find Local Micro Influencers

11

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02:42

Partnering with local micro influencers can help you get your services in front of potential clients who are already interested in beauty and self-care.